Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.
We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...
Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.
Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.